Posts About Marketing

Clear calls to action

After redesigning a couple websites recently, I’ve run across a common mistake that I see frequently: missing calls to action on key pages.

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Forgiveness and creativity

It’s been my goal to publish a new blog post approximately every 10 days. Sounds fairly reasonable and realistic, right? Professionals meet their deadlines, so it’s important for me to keep my promise to myself.

10 days ago, I missed my deadline. No post.

Read my post Forgiveness and creativity on the Glass Case Blog to find out how I’m dealing with this issue.

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Earning your business (and attention)

When you’re developing software like I am, the conventional thinking is that you must build up your email marketing list now, at all costs, so you can blast your message at everyone continually after launch.

I’m taking a different approach.

Read my post Earning your business (and attention) on the Glass Case Blog.

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How adding your website logo as a CSS sprite blocks SEO

CSS sprites are a great way of speeding up your website’s load time, but there is a point where you can take it too far. When you have a hammer, everything looks like a nail.

I think that the biggest way that you can abuse this technique is by applying the technique to your website’s logo in the header. Let me explain how it affects your users and your overall marketing efforts.

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Death of RSS (not really)

There has been a wave of Internet folks bemoaning the death of RSS. They’re getting it wrong. RSS is not dying exactly, but its fate is expected and appropriate.

For those of you who need a refresher on what RSS is, see my post on RSS demystified.

Read on to get the gist of how this technology will live on.

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The opportunity in blogging

At this point, no one can deny that Facebook and Twitter are huge. And they often can help you reach out to people who share interests in your products and services (but not always). Facebook and Twitter are great for sharing quick links and quick thoughts.

I love this, and I love what this does for blogging.

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Naming your product for easier SEO

There are 2 extremes to choosing how to brand your product. You can either use plain-speak to describe it or make up a mystical brand name that may have little to do with the product itself. There are trade-offs to each approach, especially when SEO is concerned.

Let’s explore the options and see how it affects SEO

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Is blogging enough?

Hell no, it isn’t. In fact, I’d argue that your blog is worthless until it becomes a supplement of your identity. An extension of what you’re doing, not the center of it.

Let’s look at some examples and examine this a little more.

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The value of SEO

Paul Boag, a fairly famous Web guy, claimed to not get the value of SEO. I can’t blame him sometimes after I see what SEO agencies pull on companies.

But when done properly, I’d argue that SEO can help. It’s not just about making a “semantic” website, a skill that web designers tout way too often. There are some ways that SEO can help with the user experience when done the right way.

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FeedBurner URL design tip

In case you weren’t aware, you can create a FeedBurner URL with a forward slash in it. I like this because you can design subfolders off of a main folder. Combine with MyBrand, and you have a rather intuitive system for feed URLs.

Read on to find out more about what this means for your site and its visitors.

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