Posts About Marketing Page 2

Companies that show, not just tell

I wrote last week about showing, not telling. But I didn’t give any examples. Well, here you go.

1. Silverback by Clearleft

They give us a sentence, 6 bullet points, and a dead-simple diagram showing what it does. They even show us a video demo that was created using the product itself. Brilliant.

Silverback Diagram

Read on for 2 more examples.

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Show, don’t tell

Time and time again, I’ve been able to increase website performance simply by showing, not telling. Showing is a lot harder than telling. Presentations, graphics, videos, Flash animations, and demos are a lot harder than writing words.

Don’t get me wrong: the words are important. They’re what search engines see. People still need to read some.

But in this visual YouTube generation, people need to see that your product or service meets their needs, not just read about it.

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Creating great web pages

This simple chart by Jessica Hagy is perfect when you think about web pages:

Little information leads to confusion. Too much information leads to confusion. Somewhere in between leads to the least confusion.

A single web page addresses a single topic. As the amount of information on your site grows, each page’s ability to walk this fine line grows more important.

Include the right amount of information—no more—and give the visitor a clear set of next steps. (You may have heard of these next steps referred to as “calls to action.”)

Even as a writer, you are also a designer.

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Gravatar: A profile picture that follows you around the Web

Blank Gravatar Have you ever seen one of these little guys next to your blog comment? Have you ever wondered how you could get your picture to show up like some other commenters seem to have the ability to do?

Well, these little guys are called Gravatars. And I’ll tell you a little about how they work and how you can get one.

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Full posts now available when you subscribe

I’ve been a boob about RSS/email subscriptions on this blog. I should be showing you the whole article, not just an abstract about it. So from this day forth, you will get the contents of the entire post in your feed reader or email.

Read on for some great points on why you shouldn’t be a dolt like yours truly has been.

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Permanence of email marketing

There is a major difference between editing content on your website versus sending out messages via email marketing.

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Measuring organic traffic sent to a given page

Google Analytics

What do you do if you want to know a more precise number of visitors referred to a given page by organic search? Fortunately, there is a way to get to that number in Google Analytics. But again, it’s not very easy to get there. I will show you the way.

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Using FeedBurner? Why you should use their MyBrand

I am a fan of FeedBurner. But URLs are permanent.

What happens when you have visitors subscribe to a standard URL?

Read on to find out how to avoid these problems.

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Blogging and being in the right place at the right time

A couple weeks ago, I stumbled upon a slightly controversial blog post about an industry issue [now via Wayback Machine] just after it was posted. It generated 108 comments, and I’m sure that thousands of people viewed it. Many people read some of the comments, and mine was there first. My comment also included a link to my blog post in response, which I drafted up as quickly as possible.

Read on for actual results of what this did for the open source project that I manage.

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Social artifacts

If you’re into marketing at all (which I’m trying to teach you about), you need to be producing all kinds of social artifacts. There are a lot of tools out there that you need to be learning. A lot of them are online.

I will be sharing ideas about the more common social artifacts: video, audio, articles, presentations, blogging, and document sharing.

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