Posts About Strategy Page 2

Web design podcast


There are a few good reasons to check out Paul and Marcus at the Boagworld Web Design Podcast, even if you’re not a web designer. Read on to find out why.

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Wasted cycles

A lot of people have their places to go on the Web to screw around. There are times that they don’t want to be bothered with responsibilities, so they create their own content or pursue their own passions. This often happens during the work day.

When you feel like screwing around yourself, you should be syncing your wasted cycles with your customers’. Here are a few ideas.

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How to be open and stay successful

Jason Fried, founder of 37signals, speaks at Business Innovation Factory about openness and how it’s benefited his small business.

Take some time to watch this video over the weekend. It’s only 15 minutes and could give you some new ideas on how to run your small business.

(Hint: The Internet gives you much of the power that you need to execute this strategy.)

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Owning a conversation

One of the biggest opportunities that any company has on the Web is to own a conversation. Conversations happen in web communities, most of which are referred to as “social media” sites.

Unfortunately, most people think that running a web community is an easy affair. I’ll explain why this isn’t the case, what it really takes to run a web community, and how I’m doing it to promote myself.

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The value of eyeballs

In the 20th century, the success metric for marketing was eyeballs. But that’s just not enough for the 21st century. Relevance is the name of the game.

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Web 2.0 and the hierarchy of needs

Thanks to RAW STYLUS for pointing us to a great slide show [via Wayback Machine] from eBay’s Rolf Skyberg about Web 2.0’s place in our era

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Book Review: The Dip

I agree with a colleague’s sentiments that The Dip is basically a 70-page blog post by Seth Godin.

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