Full Posts Now Available When You Subscribe

I’ve been a boob about RSS/email subscriptions on this blog. I should be showing you the whole article, not just an abstract about it. So from this day forth, you will get the contents of the entire post in your feed reader or email.

Paul Boag’s recent podcast episode feature, 10 Harsh Truths About Corporate Blogging, caught me with my pants down.  Read through this absolute truth:

The purpose of most corporate blogs is to build and maintain brand awareness while motivating users to engage. None of that needs to happen on site. The blog post itself builds and maintains awareness, while requests for comments or calls to action motivates users to engage. Users do not need to see the rest of your site to respond to the copy of a blog post. Of course for that to be true, posts need to be engaging.

Honestly, I’m not sure why I’ve been obsessed with forcing you to click through to my blog. I apologize for being so ignorant and stubborn. And I hope that this sort of advice helps you think of ways that you may be robbing your customers of their time for no gain on either side of the table.