Show, don’t tell
Time and time again, I’ve been able to increase website performance simply by showing, not telling. Showing is a lot harder than telling. Presentations, graphics, videos, Flash animations, and demos are a lot harder than writing words.
Don’t get me wrong: the words are important. They’re what search engines see. People still need to read some.
But in this visual YouTube generation, people need to see that your product or service meets their needs, not just read about it.