Posts Tagged change

Designing for change, keeping customers uncomfortable

The degree to which you keep your customers uncomfortable is a choice, whether you’ve made the choice intentionally or not. If you’re building or running a software product, figure out where you want to be on this spectrum.

This is my take on the pros and cons of frequent vs. infrequent change and how to best serve your customers based on your chosen strategy.

Read the rest of this entry ›