Posts Tagged Email Marketing

Earning your business (and attention)

When you’re developing software like I am, the conventional thinking is that you must build up your email marketing list now, at all costs, so you can blast your message at everyone continually after launch.

I’m taking a different approach.

Read my post Earning your business (and attention) on the Glass Case Blog.

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Permanence of email marketing

There is a major difference between editing content on your website versus sending out messages via email marketing.

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I loathe seeing notes like these at the bottom of emails.

Note: Please do NOT reply to this e-mail, as the message will be undeliverable and we are unable to respond to your reply from this address. If you have questions regarding this notification, please visit the FAQ link provided above. If you would like to contact [Company Name], please visit our Help page.

Or even better, messages from

You probably feel this way too. Read on to understand more about why.

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Email marketing desperation

SpamI’ve received a record number of commercial email in my inbox this week. Some of it has been unsolicited, some of it not. Much of it has not been very targeted to my personal preferences.

This is an indication that marketers are starting to get desperate. More importantly, this changes the game for you.

Read on to find out what you can do about it.

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Don’t write a headline without reading this!

SEO Black Hat came up with a great tip about writing effective headlines: mimic tabloid headlines.

Think about it: tabloid headlines must grab your attention immediately to get you to make that impulse buy. Sound anything like internet marketing? Hmm…

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The value of eyeballs

In the 20th century, the success metric for marketing was eyeballs. But that’s just not enough for the 21st century. Relevance is the name of the game.

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