A lot of people have their places to go on the Web to screw around. There are times that they don’t want to be bothered with responsibilities, so they create their own content or pursue their own passions. This often happens during the work day.
Where are your customers hanging out? How can you talk to them in these places without being annoying?
What are you doing with your wasted cycles? I feel that everyone should have a project that they chip away at. Something big and seemingly unattainable. Why don’t you chip away at writing blog posts, creating an expert wiki on your site, writing a newsletter, or even commenting on others’ blogs, tweets, and diggs?