Blogging and my inability to bullshit

This year, it has become my goal to blog more regularly. For me, this always brings up the true challenge behind blogging: being interesting consistently.

Interesting: having something worthwhile to say

Being uninteresting is one of the most disrespectful things you can do when posting on the web because you’re doing it at a larger scale. Hundreds or thousands will waste their time at your hands if you decide, What the heck, let’s just post that shit.

I’ve worked with folks in the past who have had that attitude: just invent news when times are slow. I’ll never understand that mindset. The landfill of garbage time-suck content is piling up every day, and they’re just adding to the problem.

Being interesting is also hard work. It forces you to flex a muscle. The more that you flex, the stronger you get.

Consistently: all the time

Let’s face it: if someone comes by your blog’s main page and sees that you haven’t posted in a year, they’re probably not going to stick around. If you’re trying to sell yourself as a marketer and technologist like I do, you’re going to communicate that you’re not eating your own dog food if you don’t update your own blog.

You’re also missing out on the opportunity to let blogging grow you into a better you. Who doesn’t want to be more interesting, curious, and knowledgeable?

Like many other disciplines, blogging consistently can end up improving other areas of your life. If you’re constantly on the lookout for opportunities to be interesting, you’re challenging yourself to think more critically about things. You get smarter.

• Want to spruce up your posts with photos? Maybe you’ll be moved to buy a nice camera and learn how to be a better photographer.
• You’ll start communicating more effectively, both verbally and written.
• You may end up meeting some interesting people during your quest to improve and market yourself and your company.

You can be cheap with your blogging, or you can do it right. The right way is clearly the road less traveled. And hey, there’s value in that.