Blogs about SEO bore me

September 14, 2007 · Chris Peters

For the most part, you can group all blog postings about SEO into a few categories. This opens a hole in the blogosphere that needs to be filled with something remarkable.

For the most part, you can group all blog postings about SEO into a few categories. This opens a hole in the blogosphere that needs to be filled with something remarkable. This goes to prove that it’s hard to be remarkable in this field.

The Google echo chamber

  1. Someone from Google, particularly Matt Cutts, says something about how their search engine works.
  2. 20 different blogs echo the quote from the Google representative.

Conference posts

  1. Big search-related conference starts.
  2. [SEO Blog X] types an incoherent stream of consciousness about each and every presentation at the conference.
  3. I start drooling from brain numbness while reading.

The forum thread post

  1. Someone posts something interesting in a forum like Webmasterworld.
  2. [SEO Blog X] quotes the posting and interjects some half-thought response. Then another thread outside of the original forum posting forms on [SEO Blog X].
  3. People start bitching about AdWords and closed algorithms.

The useless technology release post

  1. Some technology that no one really cares much about, like Microsoft Adcenter, releases. Nothing else is really going on in SEO Land.
  2. 20 different SEO blogs announce the release of said technology.

The false expert post

  1. Again, nothing’s really going on in SEO Land. But there are big Web 2.0 sites like Digg linking to sites.
  2. [SEO Blog X] talks about “the anatomy of linkbait” and tries to pretend to be an expert on creating something viral. But their creativity was never really there, so you can very easily see that they don’t have any personal experience in creating something viral. Some expert!

Frustrated

I am looking for some remarkable blogs about SEO, particularly in the light of SEO Book and Improving Customer Experience. Any ideas? (Note: Improving Customer Experience doesn’t exist anymore.)

About Chris Peters

With over 20 years of experience, I help plan, execute, and optimize digital experiences.

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