Book Review: The Dip

August 21, 2007 · Chris Peters

I agree with a colleague's sentiments that The Dip is basically a 70-page blog post by Seth Godin.

The Dip by Seth Godin

I agree with a colleague’s sentiments that The Dip is basically a 70-page blog post by Seth Godin. That aside, I see this book as being useful for someone who wants or needs change (“someone” can equal “an organization”). The book forces you to question which pursuits you should continue.

Godin also forces you to think about the ugly inverse of continuing—quitting. If you’re not on your way to being #1 for your pursuit, is it even worth continuing?

I’m actually glad that I’ve been forced to ask those questions of myself. It helps bring things into perspective.

I ultimately recommend this book. Bonus that it’s a short one!

About Chris Peters

With over 20 years of experience, I help plan, execute, and optimize digital experiences.

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