Chris Peters's Blog

Effective "Press" and "Media" pages

July 9, 2015

Your site can probably do more to serve journalists, bloggers, reporters, and promoters. An often-overlooked page for smaller- and medium-sized websites is a Press or Media page. Why not make it easier for people to write about your products, people, company, or services?

I’ve written a new Playbook article about Press & Media pages, covering the following:

  • Typical audience
  • Recommended information to include
  • Linking to the Press page
  • Examples of effective Press & Media pages

2015’s best Press and Media page examples

I looked up various companies’ press pages, and these are the ones that I decided to include in the current version of the article.

FreshBooks

This popular provider of small business accounting/invoicing software does a nice job of highlighting sample media quotes, awards and high-profile media mentions, contact information, and recent media releases.

Coca-cola

Coca-cola’s Press Center offers a wealth of stories, press releases, media, and company statements. They also include a sign-up for press-related news via an email newsletter.

GitHub

Source code control software company GitHub does a nice job of highlighting basic usage stats, awards, press coverage, and provides a menu of other tools and information for the press in the local navigation menu.


Written by Chris Peters, your friendly neighborhood digital marketing professional with over 20 years of experience of web design, programming, SEO, and marketing.