Kristina Halvorson’s Content Strategy for the Web contains a simple, yet effective tip for evaluating your content:
Generally speaking, content is more or less worthless unless it does one or both of the following:
- Supports a key business objective
- Fulfills your users’ needs
This blew my mind to pieces, so I decided to draw up a handy chart, Indexed-style:
We all need less content. So serve your business, serve your customers, and stay out of the Content Wasteland and Sea of Drivel. Cut the crap.
I hope to continue removing and minimizing, and I especially hope that you’ll join me.