Chris Peters's Blog

Staying in for the long haul

January 15, 2008

When you start an online store, sales will start out slower than you could imagine.

If you’re off to a slow start in your e-commerce venture, rest assured that it took Amazon 7 years to report a profitable quarter.

Who else had to hang in there? An archived Google Answers topic shows that these companies had to have their share of patience.

  • Star and New York Post’s owner, Rupert Murdoch (10 years)
  • ESPN (~6 years)
  • Sports Illustrated (11 years)
  • Turner Broadcasting System (12 years)
  • Unimation (19 years)
  • Airbus (20 years)
  • World Trade Center (20 years)
  • OfficeMax (6 years)
  • Ask (7 years)
  • Greenfield Online (10 years)

I’m not wishing a 20 year slump on you, but I’m hoping that you’ll find some encouragement in it!


Written by Chris Peters, your friendly neighborhood digital marketing professional with over 20 years of experience of web design, programming, SEO, and marketing.