Chris Peters's Blog

What else does your message say?

July 21, 2008

I submitted a support ticket on behalf of a client today in their e-commerce system. After filling in the fields and submitting the form, I got this message:

In very alerting red text: "Your support request has been submitted."

At first, I thought I had made a mistake. An exclamation point icon? Bold red text? All of these visual cues tell a completely different story than what the message says.

What do your messages really say in context with visuals? And do you really want for your message to make someone feel undeserved panic, even if it’s just for a couple seconds?


Written by Chris Peters, your friendly neighborhood digital marketing professional with over 20 years of experience of web design, programming, SEO, and marketing.